No Limit Drag Racing 2 — Green Charger Corner Sweep
Bumpers — Motion
2026 ––
Client · 2025–Present
Battle Creek Games
Role
Art Lead / Creative Director
- Titles
- No Limit Drag Racing 2, Offroad Outlaws, American Marksman
- Team
- Internal artists + 5+ external agencies
- Output
- 250+ creatives per quarter
- Platforms
- iOS, Google Play
Creative lead for a three-title mobile portfolio — No Limit Drag Racing 2, Offroad Outlaws and American Marksman — across in-game UI, ASO, UA, social, live-ops and brand.
01
Video & UA — No Limit Drag Racing 2
UA spots, CTV commercials and store previews, steered with the Director of UA on ROAS, IPM and retention data — scaling the hooks that worked and retiring fatigued concepts. Includes the Cleetus McFarland influencer collaboration.
No Limit Drag Racing 2 — UA & Commercial Highlights
Video & UA — 2026 ––
02
Playable ads
3 pieces
Interactive HTML5 ads and endcards. These are the real builds — tap in to play.
Launch Lights Playable
Night Strip Interactive Endcard
My Ride Playable
03
Video & UA — Offroad Outlaws
Feature-led UA and store video for the open-world off-road title: map building, customization, jobs and the trail itself.
Offroad Outlaws — UA & Store Video Highlights
Video & UA — 2026 ––
04
Six-second bumpers
5 pieces
Short-form hooks built for skippable and pre-roll placements.
05
App store presence
43 pieces
Owned ASO across iOS and Google Play for all three games — screenshot sets, previews, listings and localization, with a test roadmap per title.
Offroad Outlaws
No Limit Drag Racing 2
American Marksman
06
App icons
25 pieces
Icon explorations and A/B variants — seasonal, collab and evergreen — across the portfolio.
07
Store feature graphics
16 pieces
Google Play feature graphics and key art for launches and seasonal beats.
08
In-game UI
13 pieces
In-game UI art from concept through Unity implementation — popups, store and deal layouts, iconography and the shared UI toolkits that cut production time by 65%.
09
Brand & logo
5 pieces
Identity work for each game, including the Cleetus McFarland collaboration marks.
10
UA statics
22 pieces
Static UA families built for iteration — vehicle hero systems, collab spotlights and device-framed hooks.
11
In-game promo & social
9 pieces
Live-ops promotion inside the game and out: in-app events, bundles, email, Facebook and Discord.
12
Vehicle wraps & print
7 pieces
Real-world brand: show-truck wraps for the Cleetus collaboration and event fencing.
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